Born in the middle of the 2021 within the Lufthansa Innovation Hub, the idea for Modifly resulted in conversations between the newly founded Eurowings Discover. One problem seemed to be very prominent in the airline industry: significantly low take rates on indirect ancillary sales. The team quickly realized they have taken on an industry-wide problem and based on that built a solution that is able to serve all airlines. With a strong belief in the market gap and a desire for growth, Modifly is now spinning off as its own startup with the goal of scaling and revolutionizing the industry.