About us

Case studies

How it works

About us

Case studies

How it works

Gebeco
Case Study

Gebeco
Case Study

See how tour operator Gebeco went from zero ancillary revenue to measurable results - in weeks.

“Modifly turned a complex 

upsell challenge into a 

seamless revenue stream.”

Michael Drengenberg

Gebeco specializes in cultural and study tours, a segment where travellers invest significantly in their trip and expect quality at every touchpoint. Offering flight extras felt like a natural extension of that experience, but without a direct airline integration, it simply wasn’t possible.

With Modifly, Gebeco went from scoping to first live booking in just three weeks, giving their customers seamless access to seat selection, baggage, and cabin upgrades within the Gebeco journey, no development work required.

13,3%

increase in ancillary take rate on ASR (on ASR, compared to 2021 without Modifly)

increase in ancillary take rate on ASR (on ASR, compared to 2021 without Modifly)

+€20

incremental ancillary revenue per passenger that logged in to Modifly (Direct contribution to bottom line)

incremental ancillary revenue per passenger that logged in to Modifly (Direct contribution to bottom line)

30,3%

average conversion on Modifly (Travelers completing ancillary purchases via branded
Modifly flow)

average conversion on Modifly (Travelers completing ancillary purchases via branded
Modifly flow)

3 weeks

to go live (From initial scoping to first upsell booking)

to go live (From initial scoping to first upsell booking)