Sunweb
Case Study
See how tour operator Tui went from zero ancillary revenue to measurable results — in weeks.
Sunweb
Case Study
With Modifly, Sunweb launched a fully branded ancillary storefront in under three weeks — no development required.
"Every so often, a solution comes along that moves the needle on every front — customer experience, operational efficiency, and revenue. Modifly is one of those solutions."
Lennart Noorderwerf, Head of Flight Contracting, Sunweb Group
Sunweb, the Netherlands' leading tour operator, faced a challenge: their customers wanted flight extras, but there was no way to offer them without complex airline integrations.
With Modifly, Sunweb launched a fully branded ancillary storefront in under three weeks — no development required.
22%
absolute increase in ancillary take rate (Year 1 vs. baseline)
52.7%
average conversion rate on platform
~3 weeks
from contract to live
0
development resources required from Sunweb
"Every so often, a solution comes along that moves the needle on every front — customer experience, operational efficiency, and revenue. Modifly is one of those solutions."
Lennart Noorderwerf, Head of Flight Contracting, Sunweb Group
Sunweb, the Netherlands' leading tour operator, faced a challenge: their customers wanted flight extras, but there was no way to offer them without complex airline integrations.
With Modifly, Sunweb launched a fully branded ancillary storefront in under three weeks — no development required.
22%
absolute increase in ancillary take rate (Year 1 vs. baseline)
52.7%
average conversion rate on platform
~3 weeks
from contract to live
0
development resources required from Sunweb
Sunweb
Case Study
With Modifly, Sunweb launched a fully branded ancillary storefront in under three weeks - no development required.
"Every so often, a solution comes along that moves the needle on every front: customer experience, operational efficiency, and revenue. Modifly is one of those solutions."
Lennart Noorderwerf, Head of
Flight Contracting, Sunweb Group
Sunweb, the Netherlands' leading tour operator, faced a challenge: their customers wanted flight extras, but there was no way to offer them without complex airline integrations.
With Modifly, Sunweb launched a fully branded ancillary storefront in under three weeks with no development required.
22%
absolute increase in ancillary take rate (Year 1 vs. baseline)
52.7%
average conversion rate on platform
~3 weeks
from contract to live
0
development resources required from Sunweb